Volkswagen Golf Blue Motion

The campaign showcases the eco-friendly and fuel efficient Golf BlueMotion featuring world class BlueMotion Technologies. The campaign asks consumers ‘Why be environ-mental when you can be environ-normal?’ and is brought to life through press, digital, out-of-home and a series of infomercials via the web. All campaign elements feature environ-’mental’ products: the Shopping Shirt, the Yumbrella and the Magnifryer to encourage consumers to consider Volkswagen’s non compromised practical and stylish offering.

DDB:

Executive Creative Director: Dylan Harrison

Deputy Executive Creative Director: Simon Veksner

Art Director: Daniel Ieraci

Copywriter: Simon Friedlander

Typography/Design: Domenic Bartolo

Retouching: Matt Bright