To help Tip Top promote their new Mini Loaves in the market, a Television and outdoor campaign was launched drawing on some pretty light hearted parities to all things that should be ‘mini’.
Client: Tip Top George Weston Foods
Agency: DDB Sydney
Art Directors: Brendon Donnelly, Ian Broekhuizen
Copywriters: Guy Futcher, Malcolm Caldwell
Designer/Illustrator: Domenic Bartolo
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