McDonald’s: Create Your Taste

Create Your Taste from McDonald’s allows consumers to make their own gourmet burger by using over 30 different types of ingredients. The campaign incorporates the Macca’s brand reset typeface carved in wood to create an authentic, crafted and unique look and feel. The campaign was promoted on multiple platforms including television, out of home outdoor, online and print. A brand guidelines document was also created.

Design direction: Domenic Bartolo

Other credits:
DDB Sydney
Chief Creative Officer: Toby Talbot
Deputy Executive Creative Director: Cam Hoelter
Creative Partner: Steve Jackson
Creative Partner: Peter Galmes
Creative Technology Director: Shaun O’Connor
Senior Creative Team: Jade Manning and Vincent Osmond