McDonald’s becomes Macca’s

To celebrate Australia Day, McDonald’s changed it’s name to Macca’s. As well as name changing signage at certain restaurants, a TVC, print, web and outdoor campaign followed. This included a billboard collaboration with Coca-Cola at the iconic Kings Cross space in Sydney. Via DDB Sydney.

DDB Group:
Executive Creative Director: Dylan Harrison
Creative Directors: Cam Hoelter and Richard Morgan
Creative Team: Adam Ledbury and Guy Lemberg
Designer: Domenic Bartolo