Koh Eco-Cleaning

Design direction / art direction for the Koh Eco Cleaning re-brand.

The task was to refresh Koh and give it a new lease of life to ensure it remains one of the most successful brands in it’s category. 

Inspiration for the new logo icon was drawn from the Koh Spray Atomisor (hence the spray molecules extending out from the top of the h). Other elements created included a more vibrant colour palette, a suite of icons and an illustration style. A photoshoot also created a fun, warm and spontaneous suite of unique images that reflected how Koh made people feel.

Via LIDA (M&C Saatchi)
Creative Director: Richard Donovan
Design Director: Domenic Bartolo
Animation: Jackson Elliott
Photographer: Nick Lawerence