Change The Future

‘Change The Future’ is a thought provoking campaign created by Lida Australia (M&C Saatchi Group) that imagines the bleak and inhospitable future we will face, if we don’t act on climate change now. 
Climate change debate has become entrenched around the presentation and denial of facts. This campaign uses illustration and the language of art, not science, to speak to people’s imagination, avoiding the pitfalls of the current debate. 350.org is committed to reducing CO2 levels globally. To preserve a liveable planet, scientists say we must reduce the CO2 in the atmosphere from its current level of 400 parts per million to below 350 ppm.

Richard Donovan: Creative Director
Domenic Bartolo: Creative / Head of Design
Janet Evans: Senior Copywriter
Jackson Elliott: Animator

Richard Donovan: Creative Director
Domenic Bartolo: Creative / Head of Design
Janet Evans: Senior Copywriter
Jackson Elliott: Animator