Cancer Council NSW ‘Hope’ campaign

As part of a 360 campaign for the Cancer Council NSW (Australia), an info graphic poster, website and web animation movie were created to promote the prevention of cancer. Cancer-related collateral generally identifies cancer’s negative aspects. We decided that a more promising approach to facing the disease would be to minimise negative connotations and display their data with a positive direction.

To visit the website click on the link below:

hope.cancercouncil.com.au

Agency: DDB Sydney
Executive Creative Director: Dylan Harrison
Art Direction: Domenic Bartolo & Ramon Rodriguez
Illustration: Domenic Bartolo
Animation: Ramon Rodriguez
Animation script: Domenic Bartolo
Soundtrack: Signacion Music
Joshua Pinkerton, Daniel Pinkerton & Raghav Mathur
Sound & Editing: Danny Grifoni
Naration: Matt Mortimer